INDEPENDENT, SPECIALIST PARTNER/AGENCY
Clinical Expert Management was established in 2003 to answer the need for objective, fact-based KOL mapping. Client companies who benefit from this intelligence are better placed to deliver effective campaigns that require KOL input. We continually strive to upgrade our range of solutions, often in response to client requests, while at the same time ensuring that our intellectual property remains under our control.
Clinical Expert Management has worked with many significant clients covering large therapy areas as well as smaller orphan indications.
We focus on delivering KOL intelligence not mere information and pride ourselves on understanding a client’s brief however complex. Our independence means that we are flexible and responsive and can meet demanding schedules.
PEDIGREE AND COMPETENCE
Clinical Expert Management draws on the skills from experts in relevant fields:
• Medical publishing where interactions with some of the leading figures in world medicine gives us insights into their mindsets
• Social sciences allowing us to uncover hidden (or more accurately latent) patterns of behaviour
• Medical information so that we can scope and understand the client’s brief to a great depth
The unique combination of these capabilities ensures that we deliver the highest possible quality and therefore added value for our clients.
Projects are co-ordinated by Nick Mowat who spent over 20 years in a variety of medical publishing and agency settings.
With Clinical Expert Management’s skills and experience we are able to focus on the key factors for a successful project:
CHOICE OF DATA
we know what source of data to use and how to tailor it to a project
DATA CLEANSING
we ensure that the data is free of noise
DEEP ANALYSIS OF LARGE DATASETS
we uncover hidden information that others may miss
UNDERSTAND THE MINDSETS OF KOLs
we draw on previous experience of KEE interactions so
that we appreciate the attitudes of KEEs
DELIVER MEANINGFUL INSIGHTS TO OUR CLIENTS
we add value by interpreting the results and provide our
clients with digestible intelligence
WE CONNECT OUR CLIENTS WITH THE RIGHT KOLs
Feedback from our clients has told us that we have added value to their KEE engagement activities.